The Beatles Story
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We were commissioned to re brand the Beatles Story, a Beatles themed visitor attraction at Albert Dock, Liverpool.

We felt that the Beatles theme is so strong that we advised against a total re-brand of the attraction and instead adopted an approach that refreshed the existing brand, fonts and colour scheme and completed a guideline manual for the implementation of the brand.

When we started work with The Beatles Story they had very limited resources so we built up a bank of images by staging a series of photoshoots. The images were used in marketing collateral such as multi language leaflets, posters and merchandise.

We were also tasked with producing an advertising campaign for regional, national, and international press. The target markets included general advertising, the travel trade, family publications (and the educational market). We tailored the campaign’s different styles and themes to fit with the right target market for each advert.

“As a visitor attraction we sell experiences, which can be difficult to interpret graphically. Bolland & Lowe have managed to capture the essence of our attraction and convey our brand values to our target audience. They took the time to fully understand our operation and this shows through the quality and delivery of their work. As a result, I truly believe Beatles Story has one of the strongest visual identities within the visitor attraction sector.”

Marketing Manager, Beatles Story