Morecrofts Solicitors
Creative Campaign
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We were appointed to review Morecrofts consumer facing image. On appointment we reviewed the effectiveness of their existing marketing mix. In undertaking this process it gave us an insight into the complexity of the different divisions within the company. The most obvious result was that there was no overall strategic plan behind their marketing.

We provided the company with a six month advertising schedule that identified adverts and media placement for all departments including costings. We advised the company to adopt a consistent campaign to run in the various media covering their geographical area.

The creative for the advertising campaign would also be the basis for a range of new illustrations. By using illustrations, the campaign was designed to be less formal and more informative for the targeted users and general public. To support this marketing campaign we have designed a range of sixteen unique service leaflets and co-ordinated the method of their display within offices and public spaces. This has now evolved into opportunities for the company to both up-sell and cross-sell.

“Bolland & Lowe have provided our company with a media plan that has met our diverse needs. We have had comprehensive media coverage that has both enhanced the status of our company and has resulted in a significant increase in business. They have delivered on time, on budget and have kept us fully informed every step of the way. An excellent service.”

Julie Johnson, Practice Manager, Morecrofts Solicitors