Here at Bolland & Lowe we’re proud to welcome Hi-Life Diners Club as one of our new clients. The Hi-Life Diners Club has over 100,000 members and provides 2 for 1 dining offers at over 3500 restaurants.
Our first commission was to re-design the Restaurant Guide for 2011/12. Their Restaurant Guide is an integral part of their service, listing all the participating restaurants that make Hi-Life the biggest dining club in the UK. Our approach involved creating a more contemporary look for the guide with the use of a clean layout, refreshing the font and colour palette to produce a clear, informative publication.
In addition to the Restaurant Guide we’ll also be working on the branding and marketing for their prestigious annual Hi-Life Dining Awards (HILDA’s)