Africa Blue Brand Creation
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Africa Blue is a South African retail company based in Hermanus. Our brief was to create two brands and a set of products based around the idea of
‘Ocean Inspired’ creatures that live near by. Within the brand kit we created a Children’s character range that featured the creatures. These were applied to a range that appealed to the age group.

Africa Green is the sister brand which is based around non-perishable food products, locally sourced in South Africa. We are currently working on developing a full product range of promotional materials for the brand: Once the brand is established, Africa Blue is set to open a chain of shops throughout the coastal resorts of South Africa.

Tags: Design, Branding, Product Development, Illustration, Character Creation Related Work